A disappointed salesman of Coca Cola returns from his Middle East assignment.
A friend asked, "Why weren’t you successful with the Arabs?"
The salesman explained, "When I got posted in the Middle East , I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn’t know to speak Arabic. So, I planned to convey the message through three posters…
First poster – A man lying in the hot desert sand…totally exhausted and fainting.
Second poster – man is drinking our Cola.
Third poster– Our man is now totally refreshed.
Then these posters were pasted all over the place
"That should have worked," said the friend.
|
|
|
The salesman replied "I also didn’t realize that Arabs read from right to left"
