8 Charts That Show Why Facebook Is Worth $50 Billion
01 Facebook Reaches 70% of US Internet Users. That’s Up From 48% In Aug. 2009
Image: Imran Khan, JP Morgan
Goldman Sachs made it official: Facebook is worth $50 billion.
And coincidentally, J.P. Morgan analyst Imran Khan put out his annual report on the state of the Internet earlier today, which has some statistics to explain why.
You knew that Facebook was big, but exactly how big might surprise you. More after the break…
02 Users Spend 10% Of Their Time On Facebook
Image: Imran Khan, JP Morgan
Facebook surpassed Yahoo this year, but it’s also way ahead of Google, where users mostly come to search and then leave
03 More Than Half Of Facebook Users Visit Weekly
04 Facebook Is Driving Way More Traffic Than It Used To
Image: Imran Khan, JP Morgan
Its influence is particularly growing in e-commerce: traffic from Facebook to Amazon is up more than 3x from a year ago.
05 Facebook Connect Is Used By More Than 250 Million Users Per Month
Image: Facebook
This expands Facebook’s reach way beyond its own site.
06 Heavy Facebook Users Are Addicted To Games
Image: Imran Khan, JP Morgan
This chart of game usage shows how Facebook isn’t just a site, but a platform–like Windows for operating systems and Google for Internet search advertising. This is also great news for social gaming companies like Zynga, Playfish, Crowdstar, and Playdom.
07 Facebook Is Even The Number-Four SEARCH Site Worldwide
Image: Imran Khan, JP Morgan
08 Internet Ad Spending Is Still Catching Up With Time Spent Online
Image: Imran Khan, JP Morgan
This is good news for all online properties who rely on advertising, but particularly Facebook, where users spend more time than at any other site.
09 Now, Check Out Facebook’s Move Into Email
Image: Robert Scoble via Flickr
